THOR at In-Cosmetics Global 2025: A Fresh New Look and Exciting Innovations

From 8-10 April 2025, a team of THOR’s personal care experts will be attending In-Cosmetics Global in Amsterdam, the Netherlands, the premier event for the personal care industry. Professionals from all over the world will gather to explore the latest innovations, and this year, we are bringing something truly special.

Unveiling Our New Branding

This edition of In-Cosmetics marks a significant milestone for THOR, as we proudly introduce our new branding to the personal care indsutry. This fresh identity for both our corporate brand, and for Microcare^®, reflects our continuous evolution and commitment to delivering cutting-edge personal care solutions. Join us at our stand to discover our revamped look and learn more about our vision for the future.

The Power of Textures: Inspired by the Four Seasons

This year, our theme is centred around textures, highlighting the versatility of our ingredients across the four seasons. From rich, dense formulations ideal for winter, to ultra-light, refreshing textures perfect for summer, our formulations showcase how product textures can enhance the consumer experience throughout the year. Expect a journey through innovative sensations, where textures take centre stage.

Spotlight on our Key Products

We will also be presenting some of our latest and most advanced ingredients, including Microcare Quat LDG, Microcare Amide BHAM, and Microcare^® Emollient HXD.

Technical Seminar: Critical Contaminants: Combating P. Gergoviae & B. Cepacia in Cosmetic Preservation

As part of our commitment to innovation and safety, we will be hosting a Technical Seminar on Combating P. Gergoviae & B. Cepacia in Cosmetic Preservation. Dagmar Antoni-Zimmermann, Technical Service and Project Manager, will provide key insights into tackling these microbial threats and ensuring the highest standards of product protection. Join us on Thursday 10 April from 11:35 to 12:05 at Technical Seminar Theatre 1, Hall 13 (Elicium) to learn more about effective preservation strategies and solutions.

We look forward to seeing you at In-Cosmetics Global 2025! Stay tuned for more updates and be sure to visit us at stand 5D50 in Amsterdam to explore the future of personal care with THOR.